Nordstrom’s new game, CAA’s latest signing, a party for Farfetch

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IN THE GAME : Nordstrom gets sporty for its latest pop-up.

The 17th iteration of @Nordstrom Retailer Concepts is a multi-brand store called Sports! The space features apparel, footwear and accessories for golf, tennis, running, training and cycling inspired by nostalgic sportswear.

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The mix will include exclusive Bogey Boys and Malbon Golf capsules for golf enthusiasts; Full Court Sport, Lacoste, Palmes, Paterson and Reigning Champ for tennis; 2XU, District Vision, Hoka One One, O Design Studio, On Running and Y-3 for running and training, and Rapha, MAAP and Pas Normal Studios for cycling.

Five of the 16 brands of men’s and women’s ready-to-wear, footwear and accessories will be available for the first time at Nordstrom. Prices will range from $7 to $500.

Golfer Hayden Sylte in Bogey Boys.  - Credit: Daniel Fickle

Golfer Hayden Sylte in Bogey Boys. – Credit: Daniel Fickle

Daniel Inconstant

“As summer approaches, we are excited to offer the Nordstrom customer a fresh take on sports products,” said Sam Lobban, senior vice president of design and new concepts. “Whether you’re an elite athlete or just trying out a sport for the first time, we hope the Concept 017 offers you something unique and interesting that you may not have seen before.

To promote the store, Nordstrom produced a campaign featuring a cast of real-life athletes, including tennis player Jordaan Ashley, runner Chris Focus, golfer Hayden Sylte and cyclist Ron Holden.

Concept 017: Sports! will launch on May 12 and will remain in place until the end of July online and in 13 Nordstrom stores in the United States, including the men’s store in New York and the flagship store in Seattle. — JEAN E. PALMIERI

NEW SIGNATURE: CAA Fashion has signed Anna Trevelyan for representation in all areas.

Stylist, consultant and creative director, Trevelyan has dressed emerging young talents in Hollywood and music, including Lourdes Leon, Becky G and Nicki Nicole.

Anna Trevelyan - Credit: Ben Hassett

Anna Trevelyan – Credit: Ben Hassett

Ben Hasset

Her work has been seen on campaigns for brands including Nike, Puma, Kenzo, L’Oréal, Sephora, MAC Cosmetics and Maybelline, as well as on the covers of Elle, Harper’s Bazaar, Vogue Japan, V Magazine and GQ, styling the likes of Lady Gaga, Dua Lipa, Lizzo and Kendall Jenner.

“Fashion, what it means, who it is for and how it works is changing at such a rapid pace, and I believe there is so much potential for stylists and creative directors like me to apply our ideas and skills in a myriad of ways beyond what we do now,” she told WWD in an exclusive statement. “That’s why I’m thrilled to join CAA, an agency who aligns with my vision to expand my career and skills, and who I trust will work alongside me to achieve my goals and explore new areas in which I can apply my creative skills. in.”

Based in New York, Trevelyan is originally from London. She’s behind Rihanna’s look in the “Work” music video and Bella Hadid’s alien transformation for V Magazine. She has worked with photographers Nick Knight, Sølve Sundsbø, Campbell Addy, Adrienne Raquel and Charlotte Rutherford.

CAA Fashion, overseen by agent Christian Carino, continues to grow. The agency signed Gisele Bündchen in February, Olivier Rousteing last month and represents a variety of fashion talents, from photographer Annie Leibovitz to make-up artist Sir John. — RYMA CHIKHOUNE

LAUNCH MODE: The historic Schindler House in West Hollywood was the site of Farfetch Beauty’s launch party on Tuesday night to celebrate the luxury fashion platform’s foray into beauty products.

The British e-tailer, founded in 2008 by José Neves, previously acquired cult Los Angeles beauty retailer Violet Gray in a bid to expand into a new category. On April 20, Farfetch launched its beauty marketplace by displaying over 100 premium beauty brands on its e-commerce platform. The brands cover skincare, makeup, hair, fragrance, bath & body and wellness.

Samantha Ronson, Karen Jones, January Jones and Cassandra Grey.  - Credit: Stefanie Keenan/Courtesy of Getty Images for FARFETCH

Samantha Ronson, Karen Jones, January Jones and Cassandra Grey. – Credit: Stefanie Keenan/Courtesy of Getty Images for FARFETCH

Stefanie Keenan/Courtesy of Getty Images for FARFETCH

Farfetch brand manager Holli Rogers said Los Angeles was the perfect location for a launch party. “We focused on the US in general for marketing this year,” said the Texas native, who now lives in London, where Farfetch is headquartered. “We have a very solid clientele here.”

She said fashion customers are asking Farfetch to become more of a one-stop shop where they can buy high-end clothing and beauty products.

The Schindler House, with its avant-garde architectural style, was designed in the early 1920s by famed architect Rudolph Schindler, who created something unique at the time with the house’s spare concrete walls and the sliding wood and glass panels connected to the outdoor landscaped area.

Cassandra Grey, who launched Violet Gray nine years ago, and her partner, DJ and musician Samantha Ronson, were present at the party. January Jones, who spent several years on the television series “Mad Men”, was there with her mother, Karen Jones.

Also in attendance were members of the Farfetch Beauty Global Collective, a community of brand founders, industry experts and creatives to help Fartfetch take a new approach to beauty. Some of these collective members were hairstylist Jawara, actor and skateboarder Nico Hiraga, and drag artist Violet Chachki. —DEBORAH BELGUM

RAE’S LATEST OFFER: Addison Rae lends her influence to Vital Proteins’ latest campaign.

The TikTok influencer-turned-actress features in the ingestible brand’s new campaign, titled “Every Moment Is Vital,” which was filmed by director Damien Chazelle. In the campaign, Rae provides insight into her own health and wellness journey and talks about the importance of social connections and “surrounding yourself with those who lift you up,” according to the brand.

Rae is joined in the campaign by model Iskra Lawrence and fitness experts Chase Tucker and Silvy Araujo, who all share their own health and wellness journeys.

“What makes a person feel vital is like an intimate patchwork, carefully crafted and woven over a lifetime of experience,” Vital Proteins CEO Tracey Halama said in a statement. “I hope these stories inspire people to discover what wellness looks like to them, while also reminding them that it’s often the simple little things that change your mindset and have the biggest impact.”

Addison Rae for Vital Proteins - Credit: Courtesy of Vital Proteins

Addison Rae for Vital Proteins – Credit: Courtesy of Vital Proteins

Courtesy of Vital Proteins

Rae first teamed up with Vital Proteins in January, when the brand named her a Global Brand Ambassador. She is said to be a longtime fan of the brand, especially of its wellness gummies.

The campaign and the ambassador aren’t Rae’s first foray into the beauty world. In 2020, Rae launched her beauty brand, called Item Beauty, and last year it branched out into fragrance with the launch of Addison Rae’s AF Collection, which is a line of fragrances “based on the ‘mood”. She has worked with several other brands on campaigns including ManeAddicts, Pandora and American Eagle.

Rae is one of the most followed influencers on TikTok, with 87.6 million followers. This year, Forbes named Rae the third highest earning influencer on TikTok with $8.5 million.

For Vital Proteins, Rae’s ambassador role comes after the brand tapped actress Jennifer Aniston as creative director, where she helps with product development and brand strategy, as well as to campaigns. — LAYLA ILCHI

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