Mtn Dew to Host Esports Tournament Watch Party at Decentraland

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Popular beverage brand and notable esports/esports sponsor Mtn Dew is making its way into the Decentraland metaverse. Mtn Dew will take over Decentraland from July 14-17, with PepsiCo Labs, esports powerhouse NYXL and the Call of Duty League (CDL). Basically, the fan event will be a live watch party for the New York Subliners Major IV CDL tournament.

Mtn Dew, a frequent sponsor of sporting events, is hosting its first-ever Esports event in the Metaverse!

All About the Mtn Dew x NYXL Experience at Decentraland

Significantly, the The MTN DEW branded virtual space at Decentraland from July 14-17 is Mtn Dew’s first foray into the metaverse. For four days, MTN DEW and esports fans can watch a live stream of the New York Subliners Major IV tournament. Additionally, there will be a number of moods curated by Mtn Dew for fans to enjoy once the action is over.

“The Decentraland event is about our commitment to connect with DEW Nation in new and creative ways,” said Pat O’Toole, Chief Marketing Officer, MTN DEW. O’Toole continued:

“This event works because MTN DEW fans tell us they’re always looking for opportunities to engage with the brand, and Web3 is opening up whole new ways to do that. We think fans will love this. they will see, and there is more to come.

The immersive MTN DEW and NYXL experience in Decentralized, will feature not just the New York Subliners, but all competing CDL teams. Besides the competition, there will be a number of great activations. To list, these include DEW-themed wearables and virtual mini-games. However, a few prizes on offer really take the cake.

To explain, fans will have a chance to win an RTFKT Clone X NFT. A VIP trip to the 2022 CDL Champs tournament in Los Angeles in August is also on offer. If you want to be in the race, you can find rules and details here.

still from Mtn Dew Decentraland activation
Mtn Dew has its own branded area within Decentraland.

Decentraland still a popular metaverse for big brands

As many know, Decentraland is one of the most popular and active metaverses today. In fact, Decentraland and its main competitor, The Sandbox, tend to be the metaverses of choice. Not just for metaverse land investors, but also for brands looking to enter the metaverse.

Some of the massive brands and celebrities that had activations in Decentraland prior to Mtn Dew include: Skechers, Vice, JP Morgan, Jason Derulo, and The Migos. In the same way, Decentraland also hosted the first ever tennis Grand Slam in the Metaverse – The AO Decentraland.

Safe to say, Mtn Dew is in good hands with Decentraland when it comes to entering web3. In reality, The Mtn Dew and NYXL Decentraland event is the first in a series of Web3 activations that Mtn Dew’s parent company, PepsiCo, will continue in the future.


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