NEW YORK (AP) — The association of tennis players founded by Novak Djokovic and Vasek Pospisil two years ago appointed former NFL Players Inc. chairman Ahmad Nassar as executive director and CEO of a new for-profit subsidiary to generate off-court business opportunities.
The Professional Tennis Players Association – or PTPA – announced the changes on Thursday evening, when the group held a meeting before the start of the U.S. Open next week.
Affiliate, Winners Alliance, will seek licensing agreements for video games, trading cards and collectibles.
The PTPA also said it would launch a program to help players access travel discounts, among other things, and access financial planners and support for disciplinary appeals.
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The group announced that it had raised $26 million in funding.
In addition to his time at NFL Players Inc., the marketing and licensing business of the NFL Players Association, Nassar was the founding CEO of OneTeam Partners, which supported the business interests of athletes in various sports.
The PTPA intends to have a player-elected board of directors in place with both female and male representatives by the start of next season.
Djokovic, who has 21 Grand Slam titles, was unable to travel to New York and will not participate in the final Grand Slam tournament of the year as he is not vaccinated against COVID-19.
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