Career choices that keep your hand in the game


You like sports but you are not athletic. Here’s how to work the arena beyond athletics. By Kalwyna Rathod

Sometimes it’s really hard to make a career choice. Maybe your parents want you to work in a traditional profession. Maybe you’re worried that you’re not good enough at the sport you love to earn your bread and butter with it. Either way, you can stay connected to sports even if you can’t or don’t want to be a full-time athlete.

Read on to discover nine exciting options to spark your imagination…


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#1 Sports Commentator or Writer
Assuming you already have a genuine interest and knowledge of one or more sports, all you need to work on are your presentation and communication skills, and, of course, your level of confidence when speaking. to the masses. Arm yourself with a degree in media production, journalism, or communications and build your resume from scratch.

#2 Public Relations or Branding Specialist
A well-known tennis player before switching gears, Lucknow-based Taruka Srivastav is the founder of The Playknox, a branding and marketing business platform that works with global clients. A former Asian Games athlete, she is also a British Council GREAT Scholar. She has worked with Manchester United and UNICEF as a media consultant, for the FIFA Under-17 World Championship as an on-site press officer and at the 2018 World Cup of Hockey as a as a communications specialist. She currently works as a media consultant with several organizations. “Besides covering the news, we conduct interviews and so far we have interviewed some good names in the industry,” Taruka reveals. “Our goal is to explore partnerships in depth and cover branding and marketing dynamics within the industry.”

About her career change, she says, “After representing India in the Asian Games, I wanted a more stable career for myself. Sports journalism seemed to me the best choice because I knew many sports people personally. There’s a great level of comfort when I’m talking with a sports person or someone in the sports industry because I’ve been in sports. Taruka loves the fact that she can travel around the country and the world and meet different people in this field. His advice? “Pursue what excites you and dedicate yourself to it. Cultivate a great work ethic and stick to it even in bad times. Work hard and help as many people as you can. All good will come to you.

#3 Marketing Manager
Start with a bachelor’s degree in marketing or a business-related discipline; pursue your master’s degree or jump straight into the job pool. This profile involves assessing market demand for products and services. You will also work with the sales and development teams to fulfill these requests, create pricing and promotional materials for target audiences, etc.


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#4 Event Planner
It would be cool to organize sporting events from start to finish! If you think about it, there’s so much going on behind the scenes at any event, big or small. Being able to pull off something like this can be quite exhilarating. If you have strong organizational, problem-solving, negotiation and interpersonal skills, and the ability to understand the needs of your clientele of athletes and the sporting public, this could be just the thing. you need. Network, build relationships with sports organizations and facilities, and make your mark.

#5 Sports physiotherapy
With over a decade of clinical experience treating all kinds of chronic pain and sports injuries, Ahmedabad-based Dr. Hiren Patel is a trusted name among national and international level athletes. He has been the official sports physiotherapist for the national swimming team since 2011 and held the same position for the country’s shooting team at the 2010 Commonwealth Games.


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Dr. Patel specializes in sports injuries and works with athletes on injury prevention and rehabilitation, treating issues such as ligament tears, meniscus injuries and tennis elbow. “I am passionate about sports and have been swimming and playing badminton, cricket and volleyball since childhood,” he reveals. “When I did my physiotherapy, I opted for a super specialization in sports rehabilitation. It was an upcoming field then, so I was the first sports physiotherapist from Gujarat, and the only one from Gujarat selected for the Commonwealth Games in 2010. The following year, I was selected for the Indian team of swimming. I am also associated with different sports academies.

Dr Patel loves his job not only because he is passionate about sports himself, but also because he takes great pride in being associated with national and international events and tournaments. “I have the opportunity to work with my favorite players, and that motivates me a lot,” he enthused. “A sports-related career is good because there is a lot of development going on,” he adds, encouraging those looking for a career in sports. “You have many options like being a sports trainer, fitness trainer and sports massage therapist, in addition to being a sports physiotherapist.”

#6 Sports Nutritionist
While a general nutritionist teaches clients how to eat healthy and maintain weight, a sports nutritionist designs plans for athletes that specifically increase endurance, optimize performance, and help repair or build muscle and tendons. Their job is to support the athlete’s training, performance, refueling and recovery from injury through proper nutrition. The job also includes helping athletes make healthy dietary choices and providing unbiased advice on sports supplements.

#7 Sports Psychologist
A former national-level skater and international-level lawn tennis player, Ahmedabad-based Nupur Kaul is now a sports and exercise psychologist. She is the founder of The Mind Studio, which aims to fill the lack of needs in the psychological aspect of the sports field. It helps athletes improve their athletic performance as well as develop psychological skills to deal with obstacles or mental obstacles. “The goal is to promote sports psychology from the point of view of well-being rather than just from the point of view of disease,” she adds.

Nupur is affiliated with several academies as a consultant sports psychologist. Talking about her professional trajectory, she says, “I wanted to pursue my career as a professional tennis player, but fate had other plans. A series of injuries hampered my career; I was physically able to compete with my opponents but mentally something was wrong. When I had to change careers, I knew I had to study sports psychology to better understand the mental side of sports.


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Today, Nupur enjoys being able to combine her love of sport with psychology. “I definitely needed the help of a mental trainer when I was playing, but there was a shortage of sports psychologists at the time,” she recalls. “Having been a sportsman myself, I can combine the physical and mental aspects of sport and train my athletes to reach their true potential. I feel a sense of satisfaction when my athletes overcome their mental obstacles and achieve their goals.

For those looking to kick-start their career in sports, Nupur advises: “Always have a back-up plan in mind; an injury can destroy your career, but it shouldn’t stop you from being yourself and realizing your true potential. Be flexible in your goals as there will be other avenues in which you can excel. Finally, for young athletes, expand your hobbies and interests outside of your career to develop a holistic personality that you can showcase later in life.

#8 General Manager
As a Sporting General Manager, you will focus on organizing and building a winning team, overseeing everything from recruiting and signing players, to managing them, coaching staff and administrative employees, and Moreover. If you have strong communication, leadership, and decision-making skills, go for it. A bachelor’s degree in a sport-related discipline and experience will be helpful.

#9 Sports agent
Help your sports clients negotiate business deals, career paths, PR challenges, and more. Your problem-solving and interpersonal skills will help you defend them when making endorsement deals and contracts. Obtaining a bachelor’s or master’s degree in administration or communications is a good place to start.

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